Hi, I'm Amy

I'm a UX design lead with ten years of experience creating user-centered products for mobile and web. I'm currently working in the e-commerce and financial services space, leading experience design at DriveTime Automotive.

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Case Studies

Website and design system for DriveTime.com

Redesigned DriveTime's desktop and mobile sites, increasing conversion by over 4% and decreasing bounce rate by 9%.

Step-by-step conversion path

Designed a multivariate experiment transforming DriveTime's conversion pathway into a step-by-step "wizard" experience.

Self-service vehicle warranty portal

Creating more opportunities for customers to initiate and resolve vehicle warranty claims.

Graphic design & branding campaigns

A collection of branding campaigns, graphic design projects, and illustration work.